Platform Overview
Magento
Magento is a powerful, open-source eCommerce platform that allows businesses to easily build and manage online stores.
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Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools.
Up to this time, there are hundreds of thousands of businesses using this open-source to start their online store including big ones like Nike, Samsung, etc.
In 2018, Adobe acquired Magento with a price of $1.68 billion to complete their commerce loop. This acquisition will also help Magento develop in the enterprise market.
One of the characteristics that sets Magento apart is its extensive product management. Magento holds the capability to maintain over one million products, helping businesses expand their catalog with ease as they grow.
With around 26% market share and a whopping 5000+ apps and add-ons, Magento undoubtedly is the most popular CMS for e-commerce.
- Open-Source platform
- Flexible
- Easily accessible technology stacks
- Extremely customizable
- Crowded space
- High learning curve
- Old frameworks and languages dependencies
